Tag Archives: The New Brokerage Playbook

Why too many brokers are wasting money on AI (and what they should be doing instead)

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The real estate firms that flourish will be those that treat AI as an extension of sound operational design, The Agency’s Zane Burnett writes. Continue reading →

Leadership misalignment is the hidden real estate career killer

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Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading →

Leadership misalignment is the hidden real estate career killer

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Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading →

Keller Williams opens Command platform to 3rd-party developers

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After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command’s app store, KW Marketplace. Continue reading →

‘Me’ leaders vs. ‘we’ leaders: Defining culture, growth and legacy

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Today’s real estate agents are not just choosing a brokerage, broker-owner Lori Muller writes. They’re choosing a collaborative community where they can thrive. Continue reading →

Why strong brokerages only work when agents buy in

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When the balance between agents and brokers is respected, businesses grow, reputations strengthen, careers stabilize and trust compounds, broker-owner Emily Askin writes. Continue reading →

How to evaluate a brokerage after the recruiting pitch ends

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Choosing a brokerage isn’t about finding the one that promises the most, broker-owner Emily Askin writes. It’s about finding the one that performs when the stakes are highest. Continue reading →

Leadership, not location: The future of agent engagement

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When agents love your leadership, believe in your support and see tangible impact in their businesses, they show up — not because they’re required to, but because they want to, Lori Muller writes. Continue reading →

Why brokerage choice matters more than most agents think

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A brokerage isn’t a place. It’s a system you join, broker-owner Emily Askin writes. It shapes your risk tolerance, your habits, your professionalism and your long-term sustainability. Continue reading →

What running a brokerage in 2026 actually looks like

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The playbooks that worked three years ago are dead. Nick Schlekeway breaks down what broker-owners face today and the assumptions they must abandon to survive. Continue reading →