Trending: Mixed signals, faster Reels and evolving replies

From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving—and what it means for visibility, strategy and control. Continue reading

Trending: Flashes, edits and (still) no clarity on TikTok

Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain … Continue reading

Trending: Community Chats, TikTok photos and LinkedIn video

Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading

Trending: Instagram’s guide, Meta’s AI and TikTok’s next move

Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents. Continue reading

Trending: LinkedIn levels up, TikTok tumbles and truth gets tricky

From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement. Continue reading

Trending: Duo’s demise, dislikes and the cost of comparison

Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental health and engagement. Continue reading

DeepSeek AI: Game-changer or data privacy minefield?

Should real estate agents trust the AI app DeepSeek? Trainer Bernice Ross examines the benefits and data privacy concerns. Continue reading

Trending: Taking a deep dive into AI and algorithms

AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead. Continue reading

Your social media blueprint from a 22-year-old real estate prodigy

Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real’s Jimmy Burgess. Continue reading

Trending: Seeing Red (Book) and getting flashy on Bluesky

Real estate agents, stay ahead of the TikTok ban with expert advice from Jessi Healey. Explore alternatives like Xiaohongshu and Bluesky’s Flashes and learn how tools like YouTube Shorts can help you adapt and grow your marketing strategy. Continue reading