Author Archives: Troy Palmquist

As buyers gain leverage, sellers need smarter counteroffers

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Now that buyers have leverage, Troy Palmquist writes, counteroffers matter more. Here’s how to protect seller value and keep deals alive. Continue reading →

9 branding tips that prove it’s not who you know, it’s how you show up

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Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship. Continue reading →

You’re leaving money on the table when you don’t know your numbers

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Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses. Continue reading →

Conferences are goldmines (if you know how to film them)

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Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading →

Conferences are goldmines (if you know how to film them)

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Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading →

Conferences are goldmines (if you know how to film them)

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Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading →

Stop telling agents what to say. Teach them how to talk instead

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Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective. Continue reading →

Stop calling this a buyer’s market. We’re not there yet

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Troy Palmquist talks with Jordan Levine, SVP and chief economist at California Association of Realtors, to answer the question, “Are we really in a buyer’s market?” Continue reading →

Everything old is new(?) again when it comes to marketing your listings

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As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog. Continue reading →

Why my new URL will end in .realtor or .realestate

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As Troy Palmquist refreshes his consumer-facing real estate brand online, he takes you along on the journey, including the nuts and bolts decisions related to content marketing. Continue reading →