Why the Compass-Anywhere merger won’t be real estate’s LVMH
Distinct brands that serve a variety of real estate market price points are required for the Compass-Anywhere merger to be effective, Michael Valdes writes. Continue reading
Distinct brands that serve a variety of real estate market price points are required for the Compass-Anywhere merger to be effective, Michael Valdes writes. Continue reading
How can a boutique brokerage avoid being eclipsed by an industry behemoth? Dezireh Eyn suggests leaning into transparency as a differentiator. Continue reading
Zillow has had a difficult month, with lawmakers and rivals filing four lawsuits aimed at upending portal’s main business segments. Although Zillow’s next moves will likely come with some pain, experts say it won’t end their dominance in the industry. Continue reading
As Clear Cooperation’s biggest opponents gain market share and influence, Intel surveyed agents and brokers on how they actually use private listings — and just how deep their loyalty to the MLS runs. Continue reading
As the logistics of the merger unfold, members of the real estate community continue to share their thoughts on the deal. Continue reading
For now, it’s business as usual for real estate agents affiliated with Anywhere-owned brokerage brands. But as Compass moves to acquire them next year, some real estate leaders say it may place pressure on competitors to ramp up their own expansions. Continue reading
In her latest Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands. Continue reading
The question isn’t whether this merger will change real estate, Lauren Henss writes, but whether that change will ultimately benefit consumers, agents or primarily shareholders. Continue reading
The Compass name has largely overtaken Latter & Blum branding, but otherwise, the brokerage is still very much in the midst of a smooth transition to Compass’s systems, agents said. Continue reading
Don’t fear the scale of a combined Compass and Anywhere, luxury expert Mickey Alam Khan writes. Instead, lean into your differentiators and your unique value proposition. Continue reading