Leadership misalignment is the hidden real estate career killer

Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading

Leadership misalignment is the hidden real estate career killer

Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading

‘Me’ leaders vs. ‘we’ leaders: Defining culture, growth and legacy

Today’s real estate agents are not just choosing a brokerage, broker-owner Lori Muller writes. They’re choosing a collaborative community where they can thrive. Continue reading

New year. Now what? How to turn Q4 planning into a January pipeline

Aligning your goals and implementing the changes you’ve identified can make all the difference as you move your business into 2026, Lori Muller writes. Continue reading

Agents, you must believe in yourself and the brand you choose

To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes. Continue reading

Why I’m still grateful to be a real estate professional

As we step into the season of giving and gratitude, Lori Muller writes that it’s a good time to reflect on all that the industry gives us, so we can give back to others. Continue reading

Leadershift: How brokers and team leaders can prepare for 2026

The market is poised for change. If you want to be part of what’s ahead, take a page from John Maxwell’s book “Leadershift.” Lori Muller shows you how. Continue reading

Finish 2025 strong by checking these 10 to-dos off your list

Lori Muller provides 10 steps you can take right now to close out Q4 with momentum and enter 2026 prepared, positioned and powerful. Continue reading

Why ‘leadership’ shouldn’t be a dirty word in real estate

Leadership is not something you do once you get the title, Lori Muller writes. It’s something you do every single day in every environment you’re in. Continue reading

Real estate has a leadership problem, not a people problem

This industry doesn’t need more agents, coach Lori Muller writes, it needs more leaders. Here are five ways to level-up your leadership for today’s tough market. Continue reading