5 hot real estate technology trends

The real estate industry is evolving fast as AI, digital twins and smart technology redefine the buying and selling experience. These five trends show how innovation is driving efficiency, trust and smarter decision-making across every corner of the ma… Continue reading

AI browser wars are here. How this new era will change real estate

OpenAI’s new ChatGPT Atlas browser may have just redrawn the map of the internet. By building AI directly into the browsing experience, Atlas transforms search into conversation and automation — a move that challenges Google’s dominance and puts Micros… Continue reading

10 hot strategies to help sell your listings this fall

Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season. Continue reading

Mauricio Umansky: 2025 is the best time ever to be a new agent

Despite market headwinds, The Agency CEO says that new technology and marketing capabilities make now a great time to be a new real estate agent. Continue reading

Mauricio Umansky: 2025 is the best time ever to be a new agent

Despite market headwinds, The Agency CEO says that new technology and marketing capabilities make now a great time to be a new real estate agent. Continue reading

Here’s why RE/MAX incorporated augmented reality into its new app

‘In the real estate industry, everybody does so many things that are similar to each other. We wanted something that’s fun,’ said the app’s creator Continue reading

Dear Marketing Mastermind: Does my marketing comply with the code of ethics?

How does the code of ethics inform the way that you approach your marketing strategies and platforms? Get the Marketing Mastermind’s take in this monthly advice column. Continue reading

How to deal with a ‘Listing Impossible’

Regardless of the price range you serve, sooner or later you’ll get stuck with what seems like an impossible listing because the sellers refuse to do what’s needed to get the property sold. CNBC’s new series “Listing Impossible” is packed with takeaway… Continue reading

The future is now with the 3D home tour virtual experience

It’s 2020, so surely we should be living in a space-age by now? Well, while it’s not quite the Jetsons, today’s homebuying journey has certainly entered a new age. Real estate professionals are taking notice and innovating that experience by transporti… Continue reading

The Essential Guide to 2020, 2025, 2030 and beyond

Real estate experts see massive amounts of change — some exciting and some challenging — coming to the industry in the decades ahead. Continue reading