You’re not leading, you’re hovering: How to build team accountability

The difference between a high-performing brokerage and a burned-out one often comes down to a single leadership habit, Nick Schlekeway writes. Continue reading

Stuck in a rut? Pros urge agents to do lead gen with a human touch

With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell. Continue reading

These inventory-strapped housing markets just can’t catch a break

It’s not just the biggest inventory gainers that have seen their stream of for-sale homes slow. Some of America’s most listing-starved metros are once again losing ground. Dive deeper with Inman Market View’s interactive maps and charts. Continue reading

Interactive: A reversal in this major region stalled the inventory rally

Real estate’s Great Rebalancing has entered a new chapter — one in which this summer’s biggest inventory engines have become a drag on active-listing growth in the fall. Continue reading

How to audit your brand like a marketing pro

Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading

The 3 stages of a listing — and how to win each one

Put effort into the before, during and after of the listing appointment to position the property and generate additional leads from the process, Nick Schlekeway writes. Continue reading

How smart brokerages are scaling service and redefining leverage

Don’t sacrifice service and connection as you grow, Nick Schlekeway writes. Use tech to create leverage where it’s needed most, so your agents have more time for the personal attention that matters most. Continue reading

How to define your target audience without losing existing business

Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off. Continue reading

Why staging your listing matters more than you think

Broker Nick Schlekeway offers a staging prescription for marketing your next listing and engaging the perfect buyer. Continue reading

The real estate market is changing: Adapt or get left behind

The way agents succeed is undergoing a profound transformation, broker Nick Schlekeway writes. Are you adapting and adopting new tools fast enough to keep up? Continue reading