Here are the markets where homebuyers have the upper hand

Realtor.com’s August market report revealed the emergence of a balanced market, with pockets of dominance for buyers in the Southeast and West. However, economic headwinds are suppressing sales, with contract signings and delistings rising annually dur… Continue reading

6 low-cost listing strategies that actually work in today’s market

Jimmy Burgess and Listing Leads co-founder Jimmy Mackin provide budget-friendly strategies for generating listing leads now. Continue reading

Sellers outnumber buyers by 36% — but that figure is starting to shrink

In the past two months, the total number of homesellers in the market has fallen from a peak of 1.96 million in May to 1.95 million in July, Redfin reported. As sellers realize that homebuyers have the upper hand now, some are opting out of the market … Continue reading

The hottest ZIP codes of 2025: What real estate agents need to know

Uncover trends from Realtor.com’s 2025 hottest ZIP codes and learn actionable strategies for real estate agents to succeed in competitive markets. Continue reading

Broker Spotlight: Bobby Murphy, The Agency Boston

Find out how this managing partner and his team got their start and where they see their market moving next. Continue reading

The rise of punk rock kindness: What Superman teaches us about content that sticks

Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating … Continue reading

Median US home price hits new record as pending sales drop

The median home sale price ticked up to $399,633 as pending sales saw a 3.5 percent drop annually. Still, mortgage applications, home touring and Google searches for “homes for sale” increased, in a positive sign for sellers. Continue reading

Teams Spotlight: Ricardo Rodriguez and Associates

Learn why this powerhouse New England team lead and his agents don’t just sell homes; they shape experiences. Continue reading

Inventory has doubled in nearly half of the US’s largest markets

Robust new construction activity and subdued homebuyer demand has led to an inventory boom in 22 of the 50 largest markets, with metros in the South and on the West Coast seeing active inventory double compared to 2019. Continue reading

Mortgage rates are coming down. Does the trend have any legs?

Hopes that home sales will pick up may hinge more on additional inventory coming onto the market, which is expected to cool or reverse home price gains. Continue reading