Tag Archives: Brand Trust

Build relevance into your 2026 budget and business plan

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Trainer Rachael Hite says NAR’s Nykia Wright was right. This budget and business planning season, agents need to up their game to stay relevant in 2026. Continue reading →

What real estate agents can learn from TikTok, Tylenol and Disney

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Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes. Continue reading →

Want to own your market online? How a top eXp team leader nabbed a coveted city domain name

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Justin Havre’s average ranking for over 3,000 keywords in the marketplace is No. 2. His SEO obsession led to building a top global team and owning two local portals. Listen to his story on Real Estate Insiders Unfiltered. Continue reading →

The rise of punk rock kindness: What Superman teaches us about content that sticks

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Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating … Continue reading →