Many agents lack structure and support, branding expert Alyssa Stalker writes, but what they need is real business mentorship, repeatable systems, ongoing marketing education and a sense of community. Continue reading
By embracing branding principles, storytelling techniques, PR strategies and leveraging AI, Angela Yungk writes, real estate agents can establish a competitive edge that extends far beyond transactions. Continue reading
Compression trumps competition as real estate industry heavyweights look for their perfect partners and set themselves up for strength and success in the years ahead. Continue reading
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading
During her Tuesday session, “Building Your Brand: Taking Control of Your Real Estate Success with Video,” Baker shared the keys to branding success as an agent, authenticity and consistency, while weaving in personal stories about her own journey. Continue reading
Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets. Continue reading
Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition. Continue reading
If you’re sick of blending into the sea of sameness, avoid these three common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide. Continue reading
Company drops name from its iconic balloon logo, streamlines RE/MAX wordmark to give agents more flexibility with focus on modernizing the brand. Continue reading
Whether you’re struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency’s Mauricio Umansky offers insights from his own brand-building experience. Continue reading