Let’s face it: It’s so easy to get caught up in the here and how and not worry about the long term. Marketing expert Molly Briscoe has some sage advice for thinking about your future pipeline. Continue reading
From dealing with co-op boards to undoing prior upgrades that weren’t up to code, these are the unique challenges luxury agents said can come up with a penthouse transaction. Continue reading
Maintaining a consistent brand is a central component of leaving a lasting impression on your future clients. This goes beyond using your branded color scheme, fonts and logos; it’s about telling the story of you and your business. Continue reading
No matter what the industry, product or offering, building a strong, relevant brand is a challenge — and it is not something to take lightly. The Agency’s Rainy Hake Austin outlines four ways to help your brand stand out in a crowd. Continue reading
The beauty of Instagram is that it is free advertising for your business. The style of conversations that it facilitates allows you to scale the number of conversations you are having while also allowing you to create relationships that are as strong o… Continue reading
If you want to use Instagram to promote one of your upcoming events, taking the promotion of the event as seriously as planning the actual event is critical. Marketing expert Michelle Berman shares these three critical elements to make it a smash hit. Continue reading
Many agents are making mistakes when it comes to building their presence on Instagram. Marketing coach Michelle Berman Mikel shares her essential tips for making your friends your followers. Continue reading
Being a small business owner in a down economy can feel like a heavy burden, but take heart! Rachael Hite offers smart budget tactics and collaborative ideas to help you weather the storm. Continue reading
At ICLV, moderator Wendy Forsythe interviewed broker-owners Nancy Almodovar, NAN & Co. Properties and Ian Hoover of Deacon & Hoover Real Estate about how they leverage their brands locally while maintaining strong engagement from their client… Continue reading
If you are thinking of opening a new brokerage, there may be a million things on your mind. The Agency’s Chief Strategic Officer, David Walker has five key points to focus on before taking on the challenge. Continue reading