What’s next for Compass-Anywhere? Latter & Blum’s deal offers hints

The Compass name has largely overtaken Latter & Blum branding, but otherwise, the brokerage is still very much in the midst of a smooth transition to Compass’s systems, agents said. Continue reading

Compass-Anywhere: Scale doesn’t mean losing culture and quality

Don’t fear the scale of a combined Compass and Anywhere, luxury expert Mickey Alam Khan writes. Instead, lean into your differentiators and your unique value proposition. Continue reading

Before Compass: Lessons from Robert Reffkin’s leadership style

Darryl Davis looks at how resilience and responsibility at a young age shaped the Compass founder’s approach to leadership and business. Continue reading

Your listings will now appear on a new search site: ChatGPT, thanks to Zillow

OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT. Continue reading

Inside the stiff opposition to Compass’ private-listing crusade

Agents at Compass and other large firms are increasingly set against Clear Cooperation. But at franchises and indies, the campaign may have only hardened their resolve, Intel surveys suggest. Continue reading

Has agent bad behavior gotten out of control? The Download

This week on the Download: A rash of incidents has put agent behavior under the spotlight. Is the industry facing a professionalism crisis — or just a few bad apples and a perception problem? Continue reading

This team does $50M a month. Here’s how they convert leads

On this episode, Anthony Djon, leader of a 100-agent “teamerage” doing $50 million a month in volume, provides a masterclass on top-of-funnel lead conversion. Continue reading

How to craft bespoke marketing for ultra-high-net-worth buyers

Effective storytelling is the key to appealing to the world’s most discerning buyers with your luxury real estate marketing, Mike Collins writes. Continue reading

5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)

These five emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now. Continue reading

The anatomy of a viral real estate post (that also gets you clients)

Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients. Continue reading