5 reasons homebuyers need their own agent now more than ever

It’s tough out there for buyers, and their agents, trainer Bernice Ross writes. Find out how to assist buyers throughout their purchase process and beyond to set them up for success. Continue reading

Logic and emotion: 2 approaches that get buyers off the fence 

When agents master the balance between logic and emotion, they stop feeling like salespeople and start acting like trusted advisors, coach Darryl Davis writes. Continue reading

5 ways to avoid buyer’s agent burnout and find your passion

Forget the runaround from unqualified clients and that feeling that your time is not your own, coach Darryl Davis writes. Learn to set healthy boundaries and take care of yourself, so you can take care of business. Continue reading

How to navigate a buyer’s cold feet without derailing the deal

Buyers may cancel a purchase at the last minute due to anxiety about the market, trepidation about taking on financial obligations or a nagging feeling that a more perfect home might be out there, Luke Babich writes. Continue reading

Real estate agents carry hope for client pipelines into January: Intel

Current pipelines reported in the Intel survey remain higher than they were a few months ago, perhaps signaling that some clients are entertaining a return to the market despite headwinds from the Fed. Continue reading

Anticipate the preferences of high-end buyers (and win them over)

When you focus on the lifestyle, stay ahead of trends and create emotional connections, you’re not just selling homes, Coldwell Banker Warburg’s Kevelyn Guzman writes. You’re selling the dream. Continue reading

The art of team selection: 10 tips for finding the right showing agent

Showing homes is a time-consuming, yet vital, part of the buying process. Coach Verl Workman shares how outsourcing the task can benefit your team. Continue reading

How your Harris- and Trump-voting clients approach the home market

Supporters of Kamala Harris and Donald Trump take unique approaches to transacting real estate in today’s market, a new Inman-Dig Insights consumer survey of 3,000 working U.S. adults reveals. Continue reading

What support for Harris, Trump says about real estate clients: Intel

The latest Inman-Dig Insights consumer survey of 3,000 working U.S. adults reveals how Trump and Harris supporters take unique approaches to buying and selling real estate on today’s market. Continue reading