Tag Archives: buyer’s agent

Beyond pre-approval: How to bulletproof your buyer in a competitive market

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Lending expert Sofia Nadjibi offers insight for creating stronger buyer offers and greater negotiating leverage. Continue reading →

What this spring means for buyers, sellers and real estate agents

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The agents who consistently reach their goals recognize moments like this for what they are: Not guarantees, but opportunities, ERA President Alex Vidal writes. Continue reading →

From scrambling to systematic: A better open house plan

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Grow your database and grow your real estate business with Jen Berbas’ systematic plan for goal-setting, open house hosting and buyer follow-up. Continue reading →

Buyers aren’t flaky. The market is setting them up to walk away

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Escalating costs and the impact of deferred maintenance mean that buyers and sellers aren’t always on the same page, so buyers are walking away, bi-coastal luxury agent Cara Ameer writes. Continue reading →

Why does everybody suddenly care about affordability? The Download

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After years of a housing affordability crunch, Congress has weighed in with competing proposals to make homeownership more possible for hopeful buyers. Continue reading →

How agents can help their clients become homeowners in 2026

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With affordability continuing to challenge first-time buyers, agents can stand out by helping clients think creatively about what’s possible, ERA’s Alex Vidal writes. Continue reading →

5 things buyers and sellers don’t care about (and what DOES matter)

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When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes. Continue reading →

Homebuyers don’t need motivation. They need leadership

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If your buyer clients keep stalling, ghosting or drifting, don’t reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process. Continue reading →

How inflation is changing buyer behavior — and what agents can do 

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Help buyers understand the long-term impact of a real estate purchase instead of getting hung up on short-term market challenges, Luke Babich writes. Continue reading →