AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading
On this episode, George Laughton, leader of a top US team with 200 agents and $900 million-plus in volume, unveils his Reverse Offer Playbook for saving canceled listings. Continue reading
OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT. Continue reading
Rechat wants agents to lean on AI like Lucy to improve their value proposition to consumers and make better use of the powerful tools software companies are building for them Continue reading
The company intends to make it easier for agents to generate useful, engaging content. “Humans have worked hard for a long time. It is time machines do the heavy lifting from here on,” said CEO of planetRE Subrao Shenoy. Continue reading