7 secrets that sell: Summer staging on a smart budget

Luxury expert Chris Pollinger talks to the leadership team at LA’s Elite Home Staging about the features that get luxury homes sold in the summertime. Continue reading

Best listing on the street: Differentiate your service with home repair solutions

As the market shifts, it’s important that your listing stands out from the competition. Troy Palmquist helps you help your sellers get market-ready fast. Continue reading

Hiring a home staging company? Ask these essential questions first

After owing a staging company for 20 years, team leader Carl Medford lists seven categories of critical questions to ask before selecting a stager for you and your listings. Continue reading

These are the paint colors that will raise the value of your next listing

If you’re in the process of staging a listing, it might be time to talk paint with your sellers. A new study from Zillow suggests that the right interior paint colors can boost home value by thousands. Continue reading

7 proven ways to revive a listing without dropping the price

A price drop is not your only option when the market’s slow or the listing’s stale. Darryl Davis offers strategies to reboot and relaunch that property. Continue reading

The $30K lockbox: Stop phoning in your luxury listings

More and more agents are showing homes north of the million-dollar mark with tactics that should only be used on mid-range or lower listings, Troy Palmquist writes. Continue reading

Women’s History Month: How Evelyn Jay designed a 2nd career

Coach Annette DeCicco shares how this Maryland agent took the skills she learned from being a social worker and applied them to a thriving career in real estate. Continue reading

10 strategies that help agents ‘speak the language of staging’

Broker Annette DeCicco writes that agents must speak the language of staging fluently to win clients and educate sellers while making listings stand out in the market. Continue reading

5 bold ways to breathe new life into a luxury listing

Luxury listings need more than good photos and online listings to sell, Coldwell Banker Warburg’s Kevelyn Guzman writes. They need an approach that combines strategy and creativity. Continue reading

Wasted spaces, bad odors, crazy colors: 9 buyer turnoffs to avoid

In this market, many buyers are choosing the most affordable homes with the fewest flaws, broker Jonathan Pressman writes. Use this list to avoid the ick factor and get deals done. Continue reading