Single-family permits and starts reach 11-month low in June

Negative homebuyer and homebuilder sentiment matched with growing economic uncertainty to stifle new construction in June, with single-family permits, starts and completions taking the biggest hit. Continue reading

‘Uber depressed’ home sales prompt stark ‘red flare’ warning from economist

Elevated mortgage rates, weakening home price growth and uncertainty from Trump’s tariff policy are setting the housing market on a dangerous path, Moody’s Mark Zandi said, with homebuyers and homebuilder hitting rock bottom. Continue reading

Real estate’s secret weapon is radical personalization: Umansky

Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency’s Mauricio Umansky writes. Continue reading

In a more buyer-friendly market, sellers are emerging too

Why are active homebuyers now ready to list their old properties? The reasons vary by individual but also display some regional trends that track with the national inventory recovery, the Inman-Dig Insights survey found. Continue reading

How to help your buyers avoid costly mortgage mistakes

When buyers plan and have the right people on their side, mortgage expert Phil Crescenzo Jr. writes, they can stay in control, and the rest becomes a lot less stressful. Continue reading

Mortgage rate drop unlikely after strong June jobs report

The report beat analyst expectations by 37,000 jobs, curtailing hopes of a short-term rate cut in September. Several economists say mortgage rates will likely stay elevated and keep homebuyers on the sidelines. Continue reading

New residential sales drop nearly 14% in May, their sharpest in 3 years

Homebuyers continued to respond to market headwinds like high mortgage rates and economic uncertainty and failed to be drawn in by builder sales incentives. Continue reading

The secret to making your clients love you: Save them money

Saving clients and prospects money is the best marketing you’ll ever do, trainer Bernice Ross writes. You’re building trust and creating an unbeatable personal connection. Here’s how to do it. Continue reading

Wants vs. commitment: How to know if your buyers are really ready

If your buyers seem to be getting cold feet, dig deeper and find their why so you can help them make the right decisions, coach Darryl Davis writes. Continue reading

Pending home sales tank 6.3% in April as mortgage rates stay high

Even with more inventory entering the market, homebuyers are struggling with elevated mortgage rates, NAR Chief Economist Lawrence Yun said, leading to fewer signed contracts. Continue reading