7 critical activities for effectively working with buyers in 2025

Those who understand the requirements of today’s market and are willing to roll up their sleeves will reap the rewards, team leader Carl Medford writes. Continue reading

Lead with Fire: Energy management for soulful leaders

Debra Trappen’s series continues with inspiration for getting back in touch with the work that lights you up and renews your motivation. Continue reading

Dip in mortgage rates doesn’t do much to excite homebuyers

While purchase loan demand was still up 18 percent last week from a year ago, some of that demand may not translate into sales, with Redfin reporting an unusual bump in cancelled purchase contracts. Continue reading

Redfin shareholders approve Rocket merger at special meeting

With antitrust regulators declining to weigh in, $1.75 billion deal to marry a tech-focused mortgage lender to real estate brokerage could close by the end of the month. Continue reading

DOJ removes Nosalek settlement objection — with a strong warning

The federal law enforcement agency withdrew objections to a fourth proposed settlement between plaintiffs and MLS PIN Tuesday, but cautioned that the MLS was not immune to future legal action. Continue reading

What’s your elevator pitch to ‘I found it on Zillow’ buyers? Pulse

Some buyers believe they know everything about pricing and processes because of the time they’ve spent online. How do you sell them on your value? Continue reading

Why your brokerage needs a service, not just sales, funnel

Focus on the client lifecycle to build loyalty and enhance brand reputation, ultimately driving retention, The Agency’s Rainy Hake Austin writes. Continue reading

25 accelerators, podcasts and courses for agent entrepreneurs

You are your business’s most important asset. Don’t you deserve an upgrade? Drew Thompson shares educational and inspirational resources that will give you the boost you need now. Continue reading

10 unexpected places to find your next top producer 

The best agents don’t always come from traditional backgrounds, coach Verl Workman writes. Sometimes, the ideal candidate is already excelling in a different industry, just waiting for the right opportunity. Continue reading

5 real-talk tips for retaining real estate agents in 2025

Tailor your outreach and communication to the individual agent so that you’re providing what they need to thrive, broker Holly Brink writes. Continue reading