Which is better for Instagram posts: Just listed or just sold?

This week, Sue “Pinky” Benson shares her insights into creating more relevant, engaging content for your Instagram followers. Continue reading

Who should I follow on Instagram for real estate posts?

Every week Sue “Pinky” Benson answers your most pressing Instagram questions. This week, she’s helping you find a new real estate account to follow for inspiration. Continue reading

The internet fell hard for real estate in 2021. But can the love affair last?

Nearly three years after Saturday Night Live declared “real estate is your sex now” in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data. Continue reading

Glennda Baker is recognized by her stars anywhere. That’s the point

Brokerages need agents and their personal brands, more than agents need the backing of brokerage brands Baker argued at Inman Connect on Thursday. “My name is Glennda Baker, and I am a brand.” Continue reading

Trophy properties are all the rage right now, Jonathan Spears says

Ahead of his appearance at Inman Luxury Connect, the Spears Group founder told Inman demand for trophy properties or highly unique listings is at an all-time high throughout North Florida. Continue reading

How do you use green screen on Instagram?

Every week Sue “Pinky” Benson answers your most pressing Instagram questions. This week, she’s helping you utilize green screen in Stories and Reels. Continue reading

I’m not using Threads, and you don’t have to either

Yes, you can ignore Threads, and you will stay in business, Inman contributor Teresa Boardman writes of Meta’s latest social media offering. “If you are on the fence, I am writing this for you.” Continue reading

How important are hashtags on Instagram?

How important are hashtags on Instagram? How do you use hashtags on Instagram? Let Sue “Pinky” Benson guide you on how to teach Instagram where your content should be going. Continue reading