How to master hashtags, amplify your social media engagement

Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility, writes marketing expert Laura Viñalet. Continue reading

Fredrik Eklund swaps coasts in move from Los Angeles to Miami

With the move, Eklund also announced that he and husband Derek Kaplan will be renting out their 5,700-square-foot Beverly Hills home for $50,000 per month. He cited increased business and his children’s education as key reasons for their relocation. Continue reading

How many Instagram Stories should I do a day?

Instagram Stories operate differently than other features like Posts and Reels. Sue “Pinky” Benson helps you learn how to make them work for your real estate business. Continue reading

3 Instagram alternatives so you never have to cold call again

Whether you’ve always hated cold calling or never started in the first place, these ideas from social media strategist Michelle Berman-Mickel, will help you lead gen on Instagram instead. Continue reading

Am I too old to post on Instagram?

Instagram isn’t just for 21-year-old would-be models. Sue “Pinky” Benson shares why Gen-X is the fastest-growing group on the platform and why you should be there, too. Continue reading

When it comes to Instagram, how personal is too personal?

Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement, writes social media expert Maris Callahan Messervey. Continue reading

A 5-step, fail-proof plan to get consistent with video marketing

Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading

Spencer Rascoff: Zillow won by focusing on consumers

The portal’s co-founder and former CEO also said that Zillow’s impact includes creating tens of thousands of new “super agents.” Continue reading