Two months of Inman Intel Index survey data shows waning confidence in real-world business-building activities but growing interest in buying leads on the internet. Continue reading
Purchasing a domain to build up content and expert reputation is one of the most valuable strategies for an agent starting out in the industry, marketing expert David Marden writes. Continue reading
Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX CEO Curtis Fenn to find out what changes are afoot. Continue reading
In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense. Continue reading
Nearly 70 percent of brokerage leaders who responded to the latest Inman Intel Index earlier this month expect to invest in technology in 2024, with many now saying artificial intelligence is top of mind. Continue reading
If you know you should be creating video for marketing, but you’re out of ideas, Jimmy Burgess offers plenty of strategies that are working now. Continue reading
Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment. Continue reading
Brokerage leaders are still waiting to see the returns on their 2023 technology investments, according to the latest results from the Inman Intel Index. Read on for the biggest takeaways. Continue reading
Want to make real estate more fun for you and your clients? Check out Darryl Davis’ ideas for spring-themed gifts. Continue reading
Ylopo’s use of AI to mimic human voices in multiple dialects and languages is being used to capture new business for real estate. Continue reading