Use these 3 major mortgage shifts to generate listing and buyer leads 

Bernice Ross writes that the time to jump over the January slump is now, thanks to three recent shifts in the mortgage market that may yield new prospects from the data you already have. Continue reading

Is your follow-up awkward? Here’s how to fix it

Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing. Continue reading

Farming isn’t dead. Here are 5 strategies that work in 2026

Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from “Who are you?” to “How can you help me?” Continue reading

Homebuyers don’t need motivation. They need leadership

If your buyer clients keep stalling, ghosting or drifting, don’t reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process. Continue reading

7 lead-gen strategies to ignite your real estate business in 2026

If you want 2026 to be your best year ever, you will need to generate and convert more leads than you’ve done in the past. Jimmy Burgess shows you how. Continue reading

Agent confidence is outpacing market conditions in 2026

Coach Darryl Davis and his team have weathered many turbulent markets with their clients for decades, and they are predicting that confidence will be key for what’s ahead. Continue reading

The secret ‘gray market’ of inventory (and how to tap into it)

What if “not for sale” didn’t mean “not interested”? Unlisted CEO, Katie Hill, unpacks her startup that’s turning heads by unlocking the hidden inventory between “just browsing” and “for sale.” Continue reading

5 ways to stop listing anxiety from wrecking your price, process, profit

Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes. Continue reading

One CEO on what will help agents grab more market share in 2026

Despite an underwhelming 2025, Century 21 CEO Mike Miedler is excited about the year ahead, saying that agents who master business basics and lean into niches will succeed. Continue reading

Why your YouTube channel flopped (and 5 ways to revive it in 2026)

Transform your YouTube presence into a high-yield business asset by pivoting to search-based content and mastering the “TV-first” viewing habits of the modern homebuyer, broker and new Inman contributor Zac Kennedy writes. Continue reading