Tag Archives: lead generation

Need a break from hustle culture? Cuddle up to plush prospecting

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Burned out and bummed out is no way to start the new year. Try these plush gentle prospecting techniques to shift out of the grind and find some peace of mind. Continue reading →

Playing the long game with effective lead nurturing

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Post-pandemic real estate isn’t easy, according to Florida team leader Marcus Larrea. Here’s how to make sure you’re capturing as much business as possible. Continue reading →

Feeling a little nervous? Here’s how to recession-proof your business

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If a recession comes, writes Jimmy Burgess, keep in mind that it is not just a time of challenges but also of opportunities. Here he lays out ways to lead gen and lead nurture now. Continue reading →

Why I quit cold calling cold turkey

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After spending years as a faithful cold caller, find out why Realtor Jonathan Pressman decided the return on investment was no longer worthwhile. Continue reading →

Up your game with these hot tips from NAR’s buyer and seller data

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NAR’s 2023 Profile of Home Buyers and Sellers has just been released, and it’s packed with insights that can help you take your business to the next level in 2024. According to trainer Bernice Ross, the most important insights concern your lead generat… Continue reading →

Need leads? Try this easy approach to high-probability door knocking

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Bernice Ross talks to long-time Bay Area broker-owner and trainer Jerry Kidd about how to integrate so-called old-fashioned marketing methods into a winning formula for growth. Continue reading →

Turn your database into an ATM. 6 rules to ENGAGE

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Jimmy Burgess shares this step-by-step program to help you make the most of your sphere of influence and incoming leads so that you have a never-ending supply of real estate clients. Continue reading →

8 video marketing strategies that grew my real estate team

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According to team leader and new Inman contributor Sarah Bennett, video marketing provides tremendous return on investment when you follow these strategies. Continue reading →

What’s the difference between an Instagram Story and a Reel?

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This week, Sue “Pinky” Benson explains the difference between Instagram’s Reels and Stories features. Hint: They’re nothing alike. Continue reading →

Want a high-producing database? Look no further than Coca-Cola

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How can you level up your marketing with high-value offerings? Here’s Keller Williams VP and bestselling author Jay Papasan’s list of value adds that your sphere won’t soon forget. Continue reading →