Tech expert Craig Rowe reviews Klipster. “The mobile application helps real estate agents create and share listing and social marketing content on its own consumer-facing network,” he writes. Continue reading
Real estate marketing isn’t just tactical, marketing expert Cara Tachibana writes. Learn how a strategic brand approach drives growth and agent adoption as she walks through her brokerage’s marketing makeover. Continue reading
Zillow Skytour has been released and relies on an obscure 3D capture technology called Gaussian splatting to offer navigable aerial home views. Continue reading
If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward. Continue reading
Craig Rowe reviews Collov AI for Inman. The product gives agents and real estate stakeholders an easy, affordable way to virtually stage homes and use AI to generate short room tours, edit furniture and adjust room styles. Continue reading
Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026. Continue reading
Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings. Spotlight’s launch coincides with a major update to Local Expert, a lead generation tool that gives agents prominent pl… Continue reading
In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. Continue reading
Australia’s REA Group, owned by News Corp and a 20 percent stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar. Continue reading
Technology expert Craig C. Rowe reviews Guest House, a company that offers a fast, lightweight solution to the friction that happens after a listing agreement is signed. Continue reading