A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing. Continue reading
Ralph Lauren Christmas has taken over TikTok, with the brand’s former designers explaining how to recreate the magic of its retail decor. Here’s how real estate agents can use it in their next listing. Continue reading
The portal notified agents on Monday that CoStar declined to renew Matterport’s API agreement with Zillow, leading the portal remove Matterport 3D tours from its sites. Continue reading
Marketing overload is real. New contributor Remington Rand says agents need to cut busywork with AI and focus their time on their strengths. Continue reading
Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading
Wendy Forsythe also recently said agents right now need to adapt to longer listing marketing periods and offered some advice for today’s team leaders. Continue reading
Forget bells and whistles. Get back to basics with one of your listing’s most important marketing tools — great photography. Continue reading
Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading
California Regional MLS is teaming up with Styldod, which CRMLS partially owns, to improve how it handles listing photos and rule violations and to eventually provide a revenue pipeline. Continue reading
This week, hosts Byron Lazine and Nicole White are talking about Zillow’s acquisition of VRX Media, the hottest housing markets for 2023 and topics from left, middle and right. Continue reading