Tag Archives: local expertise

Don’t sleep on Google: 7 steps to get more 2026 recommendations

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Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading →

The death of old-school SEO, and what it means for real estate

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SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading →

Media expertise is a competitive edge: Publisher, TV host

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By embracing branding principles, storytelling techniques, PR strategies and leveraging AI, Angela Yungk writes, real estate agents can establish a competitive edge that extends far beyond transactions. Continue reading →

5 ways to level up your local expertise

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Positioning yourself as a local expert is a sure way to boost your business, your reputation and your credibility. Santiago Arana walks you through the process of developing your expertise so that you can wow both current and potential clients. Continue reading →

Become your community storyteller: An essential strategy for success

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How do you achieve this in an intangible, service-based business where many consumers see all service providers as the same? You only have six seconds to break through the clutter and win your place at the virtual table with your prospect.
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5 summer marketing tips to stand out from the crowd

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With a crowded field and fierce competition, cutting through the digital noise and presenting your brand strongly and consistently across the internet is more important than ever to compete, stay relevant and be successful in your business. Continue reading →