Tag Archives: los angeles

How today’s agents are merging media, marketing and mastery

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Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes. Continue reading →

Why your brokerage needs a service, not just sales, funnel

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Focus on the client lifecycle to build loyalty and enhance brand reputation, ultimately driving retention, The Agency’s Rainy Hake Austin writes. Continue reading →

Ernie Carswell & Associates trade Elliman for Sotheby’s Realty

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The “Kendra Sells Hollywood” star and long-time Elliman agent said he was attracted to Sotheby’s International Realty’s stability in an industry that has been in tumult in recent years. Continue reading →

A blockbuster roster of luxury icons are heading to San Diego in July

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The speaker lineup is unveiled for Inman Luxury Connect at the Hilton San Diego Bayfront, July 28–29, 2025. Register today before prices rise. Continue reading →

Real estate marketing 2.0 seeks to double down on attention economy

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New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market. Continue reading →

Home of serial killer ‘The Grim Sleeper’ at center of buyer lawsuit

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Homebuyer Suyeon Park alleges the agents and brokerages on both sides of the deal failed to disclose the serial killer owned and lived in the home and contact from the murderer’s “deranged fans.” Continue reading →

The market is short 416K homes for middle-class homebuyers: NAR

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After a herky-jerky few years, the housing market is at a major tipping point, according to the National Association of Realtors’ May 2025 Housing and Affordability Report. The report, which is based on NAR and Realtor.com data, revealed the market nee… Continue reading →

The Agency’s Billy Rose goes Dutch with luxury auction strategy

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The Agency cofounder will cut the asking price of 235 Oceano Drive by $100,000 each consecutive Monday following the auction’s launch, until the property sells. The auction style dates back to Holland’s 17th-century tulip trade. Continue reading →

NAR’s new law firm for antitrust suits charges up to $3K an hour

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The trade group has replaced Cooley with Quinn Emanuel Urquhart & Sullivan in the Moehrl and Gibson cases, a law firm that has represented NAR for years in other antitrust cases. Continue reading →

Prefab home companies step in to rebuild LA wildfire zones

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Labor shortages, high material costs and permitting delays have stretched rebuilding timelines into years. In response, a wave of prefab housing companies is stepping in with solutions to meet the urgency of the moment. Plant Prefab, Azure Printed Home… Continue reading →