Why too many brokers are wasting money on AI (and what they should be doing instead)

The real estate firms that flourish will be those that treat AI as an extension of sound operational design, The Agency’s Zane Burnett writes. Continue reading

How to raise your price point with luxury staging

Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively. Continue reading

Compass rewards listing agents with new lead and referral program

Through the program, Compass listing agents will receive a 10 percent referral when they send inquiries on their listing from Compass.com to other Compass agents, Inman has learned. Continue reading

The department store parallel: A warning for the real estate industry

NYC real estate CEO Dezireh Eyn looks at the state of real estate consolidation through the lens of the high-end retail industry. Continue reading

A national MLS could be great, execs say, but feasibility and antitrust issues pose a challenge

Compass CEO Robert Reffkin recently floated the idea of a national MLS. Luxury real estate leaders are intrigued by the concept, but have many questions about how such an entity might work. Continue reading

@properties Christie’s launches homeseller renovation program

Through the program, qualified homeowners will be able to borrow up to $50,000 or 5 percent of their home’s list price to make pre-sale improvements. Continue reading

Why smart AI adoption is the new competitive advantage for agents

The AI advantage will belong to those who use it more intentionally, more consistently and more intelligently than everyone else, Mauricio Umansky writes. Continue reading

How broker-developer collabs build (or break) a project

In today’s market, collaboration isn’t a luxury. It’s leverage. Luxury strategist Peggy Olin teaches you how to co-create opportunities with developers in your market. Continue reading

Highlights from Week 3 of the Alexander brothers’ trial

Week three of the trial featured testimonies of alleged victims as well as a woman who claimed that she had witnessed two of the brothers raping a woman in the Hamptons. Continue reading

How this broker consistently dominates his market while running a 1,500-agent affiliate

Paul Benson of Engel & Völkers Gestalt Group said relentless marketing, extreme responsiveness and maintaining a deep knowledge of his local market have helped him succeed in sales while leading a substantial affiliate across several states. Continue reading