Tag Archives: marketing and branding

Manning up on LinkedIn: Does the social media platform favor masculine profiles?

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Can changing your gender on LinkedIn lead to a measurable increase in traffic and visibility? Rachael Hite set out to find out. Continue reading →

EXp’s Wendy Forsythe talks AI and why 2026 is a ‘reset’ year

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Ahead of Inman Connect New York, EXp Chief Marketing Officer Wendy Forsythe dished on AI, building a strong company culture amid chaos and how to reset after a difficult year. Continue reading →

Building a digital profile that works: Now Streaming

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Learn what it takes to create a smart and effective digital footprint with help from these real estate industry heavyweights. Continue reading →

How to audit your brand like a marketing pro

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Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading →

How to build your brand authority with other people’s audiences

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Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes. Continue reading →

Ginger Wilcox: Real estate will ‘continue to see consolidation’

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In her latest Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands. Continue reading →

Stage yourself to sell: Your personal brand toolkit

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A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you’ll find an enthusiastic audience of buyers and sellers who need you. Continue reading →

It’s easier than you think: 10 simple steps to turn 1 listing into 4

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A real estate professional’s ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes. Continue reading →

7 tips for building a rock-solid reputation as a real estate pro

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Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it. Continue reading →

The Law of 3: A powerful marketing and branding tool for real estate

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Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective. Continue reading →