Tag Archives: marketing and branding

7 tips for building a rock-solid reputation as a real estate pro

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Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it. Continue reading →

The Law of 3: A powerful marketing and branding tool for real estate

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Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective. Continue reading →

How this broker embraces personal and professional evolution

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Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets. Continue reading →

How this Las Vegas Realtor made social media a lead-gen machine

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Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing. Continue reading →

5 smart tips for future-proofing your real estate business

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Real estate is evolving, Luke Babich writes, and it’s up to you to keep up with the latest technological advances or risk falling by the wayside. Continue reading →

How to amplify your brand’s voice and attract your dream clients

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If you’re sick of blending into the sea of sameness, avoid these three common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide. Continue reading →

Time for a professional refresh? Here’s where to start

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A thoughtful professional refresh doesn’t erase your legacy; it amplifies it, Nikki Beauchamp writes, helping you forge stronger connections with current and future clients. Continue reading →

The do’s and don’ts of creating an engaging real estate brand

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If you met someone today, would they be able to look you up online six months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity, writes trainer and author Bernice Ross. Continue reading →

70+ strategies to generate listings in today’s market

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No matter what the market conditions, a well-balanced real estate business requires listings. Here’s how to find them. Continue reading →

How to reel in business with this simple back-to-basics tip

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Marketing and brand-building are two of the most important things you can do to build your business. There are countless ways to do both, but one of the most basic is using direct mail, according to Jay Thompson. Continue reading →