Tag Archives: marketing tools

What marketing tools are must-have in 2025? Pulse

By | | Uncategorized
Comments Off on What marketing tools are must-have in 2025? Pulse

Are there marketing tools you can’t live without? Let us know which platforms, software or strategies are making the biggest impact on your business this year. Continue reading →

Opendoor campaign challenges winter homeselling myth

By | | Uncategorized
Comments Off on Opendoor campaign challenges winter homeselling myth

For years, homeowners have hesitated to list their homes at the end of the year, believing that it’s an inconvenient time. “Confessions” aims to reassure sellers that Opendoor’s platform provides a reliable solution year-round, ensuring that sellers ca… Continue reading →

Opendoor serves up turducken ad to spice up the holiday season

By | | Uncategorized
Comments Off on Opendoor serves up turducken ad to spice up the holiday season

In 2024, Opendoor has ramped up its marketing with various creative agencies, which included a Super Bowl regional ad and stunt by Mischief @ No Fixed Address that featured a live TV house sale in Atlanta. Other recent campaigns include break-up-themed… Continue reading →

Zillow Gone Wild poked your weird listing. Don’t worry — it might help

By | | Uncategorized
Comments Off on Zillow Gone Wild poked your weird listing. Don’t worry — it might help

For some agents, a listing shared on the real estate-skewering Instagram page provided a boost — for others, not so much. Inman investigates five listings that got put through the wringer on ZGW. Continue reading →

How to turn your Facebook friends into Instagram followers

By | | Uncategorized
Comments Off on How to turn your Facebook friends into Instagram followers

Many agents are making mistakes when it comes to building their presence on Instagram. Marketing coach Michelle Berman Mikel shares her essential tips for making your friends your followers. Continue reading →

Is your Facebook page a ghost town? 5 mistakes that scare off clients

By | | Uncategorized
Comments Off on Is your Facebook page a ghost town? 5 mistakes that scare off clients

Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing. Laura Stace offers tips to get you started or help you take your Facebook game to the next level. Continue reading →

5 low or no cost ideas for thrifty 1st year real estate agents

By | | Uncategorized
Comments Off on 5 low or no cost ideas for thrifty 1st year real estate agents

First-year agents are feeling the pinch in their pocketbooks now more than ever. Coach Darryl Davis offers some advice about how to make smart money moves that will push your business forward with low or no-cost ideas. Continue reading →

5 gentle prospecting ideas for your team 

By | | Uncategorized
Comments Off on 5 gentle prospecting ideas for your team 

Aggressive sales tactics are not for everyone. Coach Darryl Davis offers his best advice for launching softer, gentler prospecting strategies for your team Continue reading →

Don’t call it a comeback! Why QR codes are more relevant than ever

By | | Uncategorized
Comments Off on Don’t call it a comeback! Why QR codes are more relevant than ever

Convenience and COVID reintroduced customizable barcode technology. WEST’s Sam Trimble explains how to make the most of scannable QR codes. Continue reading →