Map-based real estate marketing sees explosive growth

Homesnap has partnered with Waze to let agents pin their listings and open houses to interactive maps. Such ads have seen a surge of interest over the past month. Continue reading

4 tips for agents who want to score laughs — and leads — on Instagram

Matt Lionetti of The Agency gained a following by posting comedy sketches about real estate on Instagram. He shared tips with Inman for other agents trying to do the same. Continue reading

WATCH: The slick marketing video behind ‘catastrophic failure’ spec home sale

The marketing video behind 1155 Angelo Drive exudes a calm, modern coolness. But at the time the video was made, developers behind the property were already likely aware of significant waterproofing issues present throughout the home. Continue reading

Pulse: What do newbies need to know about marketing listings?

When it comes to listings, what makes for a solid marketing strategy? From social media to video tours, we want you to chime in with your best advice and tips for newbie agents. Continue reading

Real estate agents who pay NCAA athletes will win. Here’s why.

Thanks to new rules, NCAA athletes can now use their name, image and likeness to promote your business. Smart agents should seize this opportunity. Here’s why. Continue reading

Total Expert integrates RatePlug to connect loan officers with agents

RatePlug, a marketing platform that connects mortgage loan officers and real estate agents, is now integrated into Total Expert, a customer relationship management solution. Continue reading

Inman Connect Las Vegas ticket prices go up on Aug. 1

The real estate industry is in a state of evolution and re-evaluation, and the view of the future is changing frequently. It’s time to have those big conversations. Join us at Inman Connect Las Vegas this fall for three days that’ll set you up for succ… Continue reading

QUIZ: Will you make it in real estate? 10 questions that predict new agent success

Are you new to the real estate business and would like to know your odds of succeeding? (Or maybe you’re just asking for a friend?) Answer yes or no to these 10 questions, and see how you score on the “most likely to succeed” scale. Continue reading

Overwhelmed by social media? Here’s a step-by-step guide for growth

When you’re ready to grow your business, social media will be one of your most important tools, and building a content calendar will help you automate your efforts. Here’s how to approach it. Continue reading

Writing your agent bio? 13 tips for standing out from the pack

Every agent needs an amazing bio for clients to check out as they do their homework, but it can be tough to come up with one, especially if you have little experience. If you’re not sure where to start, here are a few tips (and examples worth borrowing). Continue reading