Tag Archives: marketing

How the 50-year mortgage could kill agent profitability

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When equity grows more slowly, so does the seller pipeline, broker Josh Ries writes. For agents, that means more lead gen and longer timelines between transactions. Continue reading →

3 essential AI prompts to make real estate writing easier than ever

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Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy. Continue reading →

Falling for 1st impressions: 9 ways to rake in curb appeal this fall

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First impressions make all the difference when it’s time to attract buyers. Darryl Davis shares strategies to make your listing pop this autumn. Continue reading →

Finish 2025 strong by checking these 10 to-dos off your list

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Lori Muller provides 10 steps you can take right now to close out Q4 with momentum and enter 2026 prepared, positioned and powerful. Continue reading →

What Tom Ferry’s latest poll reveals about the future-focused agent

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Troy Palmquist looks at Tom Ferry’s recent Instagram survey of his followers’ 2026 predictions and what they might mean for your business. Continue reading →

Yes, the current market is brutal, but ‘boomsday’ is on the way

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Boomsday isn’t a fantasy, Oliver Graf writes. It’s what happens when years of pent-up demand hit a turning point. And that point is coming soon. Continue reading →

How to audit your brand like a marketing pro

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Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading →

What Starbucks, TikTok and Taco Bell can teach us about marketing

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From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention. Continue reading →

Real partners with MAXA Designs on agent marketing platform

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The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm’s AI-powered concierge, Leo CoPilot. Continue reading →

Sign, show and sell: The open house playbook that actually works

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In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. Continue reading →