From one introvert to another, how can you market yourself to your database without resorting to extroverted tactics like cold calling, door-knocking or popping-by? Try these simple strategies. Continue reading
In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: leveraging the media. Find out how effective media outreach can make you the bonafide real estate aficionado in your area from PR expert Christ… Continue reading
LandOnEarth is a new home search portal now in beta that focuses on lifestyle before availability and helps agents interact and manage their business. Continue reading
When Courtney Clarke showed up to meet a potential client last month, the first thing she ended up talking about was her 2018 M5 BMW. The man, a mechanic, loved it. Continue reading
Because you’re running your own business, it’s even more important to balance all of your talents and cognizantly incorporate good marketing in your day-to-day tasks — regardless of your experience level or what’s happening in the market as a whole. He… Continue reading
Who is your ideal client? Everyone, right? Wrong. Here’s why honing in on your target audience is crucial to killing it in your market and how to make sure you’re doing it right. Continue reading
The week’s top real estate industry stories, plus practical advice to use this weekend. Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they sit down with real estate coach Tom Ferry to discuss building a business, work-life balance and how he’d build a brokerage (not that … Continue reading
Do you need a coach? The answer lies within you and your needs. A coach doesn’t have to be a paid coach; it could be a mentor, a confidant or a person you hire. As long as you work with a pro, your business will improve in these aspects. Continue reading
The Studio, Realogy’s in-house marketing agency, announced Thursday that it will now be available for all Coldwell Banker NRT agents. Continue reading