Social media made simple: How to source, share and schedule

The best way to avoid being overwhelmed, wasting time and getting sucked into the addictive nature of social media is to have a plan, similar to an editorial calendar. Here are five tips for sourcing real estate content as well as how and when to sched… Continue reading

How to build a niche to survive in real estate

As real estate professionals navigate the change that comes with technological disruption, one thing is certain — agents who do not focus on specialization will not survive.
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Let’s talk about real estate: 8 simple conversation-starters

If you’re intimidated by the prospect of walking up to complete strangers and talking about your job, try one of these natural conversation-starters to get the ball rolling. Continue reading

NAR hires first-ever director of creative and marketing strategy

The National Association of Realtors has added a new position to its integrated marketing communications team according an announcement made on Thursday. Twenty-year entertainment industry veteran Alicia Bailey has been hired as NAR’s first-ever direct… Continue reading

HomeSmart’s new website serves up listings from wherever you go

When the listing agent is not a HomeSmart agent, users receive the property info they requested as well as contact information for the HomeSmart office closest to the listing. The office manager then distributes to lead according to internal business r… Continue reading

3D imaging companies say Zillow’s app is not true 3D

Inman has interacted with imagery from all of these providers, and the three dimensional spaces created by Matterport and GeoCV do have more features and are more immersive than those produced by Zillow’s 3D Home. Continue reading

Back from the dead: Zillow kickbacks lawsuit returns

According to the court filing, the plaintiffs made their case in part through the testimony of two anonymous witnesses who used to work for Zillow as a regional sales manager and a sales and operations trainer, respectively. Continue reading