Kris Lindahl Real Estate featured in ‘Call of Duty’ ad campaign

Twin Cities broker-owner Kris Lindahl has been making headlines with a one-of-a-kind collaboration for Call of Duty’s latest game. Here’s how solid branding — and intellectual property protections — made the deal happen. Continue reading

TikTok Trends: Will you take the winter arc challenge?

Want to avoid falling behind on business or personal goals this holiday season? Rachael Hite tells you how to embrace the TikTok winter arc trend to stay ahead of the game. Continue reading

With Giraffe360, virtual tours are no longer a reach: Tech Review

Proptech columnist Craig Rowe reviews Giraffe360, a virtual tour creation and listing marketing solution for real estate agents. Continue reading

35 questions your next broker hopes you don’t ask

Whether you’re considering switching brokerages or joining a team, it’s as much an interview for them as it is for you, writes Troy Palmquist. Continue reading

Treat yourself to leads using these Halloween Instagram tricks

From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture Halloween hijinks in your market and share them on Instagram to give your business a boost. Continue reading

9 ways agents should be using AI to drive real estate sales

Creating content for your website, communicating with your sphere of influence and marketing your latest listing are all easy with the help of artificial intelligence, Luke Babich writes. Continue reading

Tesla rented their listing — then used it to debut its humanoid robot

Jason Peteler of Revel Real Estate and Matthew Yim of Coldwell Banker only knew at first that an EV company had rented their listing for a few days as a filming location. They had no idea it would be the first home in which Tesla’s Optimus Robot would … Continue reading

How to win the listing in today’s highly competitive market

When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day. Continue reading

No need to pay for leads with these grow-your-business strategies

Heidi Harris with the Home Sweet Heidi Team shares the five core strategies she uses to consistently grow her business with Real’s Jimmy Burgess. Continue reading

How to unlock the power of AI as you build your real estate team

By adopting AI thoughtfully and strategically, Verl Workman writes, companies can enhance efficiency, productivity and innovation. Continue reading