Tag Archives: marketing

From likes to leads: How 1 agent turns Instagram Reels into closings

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Generating half of her business on Instagram, North Carolina-based agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess sits down with her to find out exactly how she does it. Continue reading →

10 ways to create marketing buzz for your real estate business

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From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons. Continue reading →

How to build a reputation that speaks for you and tells your story

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Think of branding as a cumulative effort, broker Nick Schlekeway writes, where each post, interaction and marketing campaign adds another layer to the image you’re building. Continue reading →

Cultivate enduring relationships from first contact to lifelong client

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Leverage past clients, drum up new business and show your value with these relationship-building strategies from luxury real estate agent Evan Roth. Continue reading →

Century 21 celebrates ‘The Joy of Home’ in Times Square campaign

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Despite the year’s challenges, Century 21 is focusing on the bright side with its latest ad campaign, “The Joy of Home.” The campaign includes a one-minute commercial, five print and digital ad variations and two Times Square billboard placements, whic… Continue reading →

Get to know 2025’s hottest luxury home design trends

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Chris Pollinger and designer Samantha Senia share the top 2025 design trends redefining luxury homes — from sustainable reclaimed wood tables to statement lounge chairs. Continue reading →

The Keyes Company rolls out brand refresh ahead of 100th anniversary

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The rebranding effort, a collaboration with Tiny Wins, a prominent agency known for clients such as Tony Robbins, Visa and CBRE, includes a fresh visual identity, advanced technology tools and a renewed commitment to customer-focused service. Continue reading →

8 steps to launching your personal brand as a new real estate agent

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Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise. Continue reading →

Rebuilding your real estate business systems for a fresh start

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While a systems reset might seem like a big undertaking, coach Darryl Davis writes, it’s also one of the most empowering moves you can make. Continue reading →