Tag Archives: marketing

How to raise your price point with luxury staging

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Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively. Continue reading →

Keller Williams opens Command platform to 3rd-party developers

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After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command’s app store, KW Marketplace. Continue reading →

NAR’s marketing chief reveals the new strategy for Realtors

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After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new “More Than Opening Doors” campaign. Continue reading →

NAR highlights unseen work of Realtors in new ad campaign

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The 1.47-million member organization seeks to show consumers that “agents who are Realtors do more than open doors” with its slate of new ads. Continue reading →

How to get off the feast-or-famine real estate roller coaster

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Commit to these lead generation, nurture and conversion frameworks for the next 90 days, and you won’t just feel busier, Jimmy Burgess writes. You’ll feel balanced. Continue reading →

ChatGPT and Meta redraw the lines of reach and control

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AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading →

Why Opendoor is suddenly lighting up real estate social media

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Opendoor is surging on real estate X thanks to a credible comeback narrative, an unusually candid CEO and earnings calls treated like viral content. Continue reading →

What Guinness can teach you about building a brand that lasts

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In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage. Continue reading →

From scrambling to systematic: A better open house plan

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Grow your database and grow your real estate business with Jen Berbas’ systematic plan for goal-setting, open house hosting and buyer follow-up. Continue reading →

From content to closings: How social media drove $50M in mortgage production

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Rick Guerrero and Brandon “Bran the Mortgage Man” Brotsky discuss how a consistent personal branding strategy helped generate roughly $50 million in annual loan production directly from social media relationships. Continue reading →