Private listings, fiduciary risk: A warning from Side’s founders

From fiduciary duty concerns to fair housing implications, Guy Gal and Hilary Saunders break down what private listings mean for sellers, agents and the future of brokerage. Continue reading

Private listings, fiduciary risk: A warning from Side’s founders

From fiduciary duty concerns to fair housing implications, Guy Gal and Hilary Saunders break down what private listings mean for sellers, agents and the future of brokerage. Continue reading

Why smart AI adoption is the new competitive advantage for agents

The AI advantage will belong to those who use it more intentionally, more consistently and more intelligently than everyone else, Mauricio Umansky writes. Continue reading

7 AI tools that help agents do in hours what used to take days

The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes. Continue reading

From Bad Bunny’s halftime show to hyperlocal feeds: Culture is reshaping social strategy

From a record-setting halftime show to feeds users can now fine-tune themselves, social platforms are shifting toward participation, personalization and hyperlocal relevance — raising the bar for how professionals show up and engage.
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How this broker consistently dominates his market while running a 1,500-agent affiliate

Paul Benson of Engel & Völkers Gestalt Group said relentless marketing, extreme responsiveness and maintaining a deep knowledge of his local market have helped him succeed in sales while leading a substantial affiliate across several states. Continue reading

5 real estate takeaways from this year’s Super Bowl ads

Think of every interaction with a client and prospective client as your 30-second commercial, Century 21’s Tori Keichinger writes. How will you break through? Continue reading

This company wants to take virtual property tours outside

Planitar’s new iGUIDE Site Plans extend virtual listings beyond interiors, giving buyers a full exterior view of properties. Continue reading

Is real estate actually a service business? The answer might be costing you listings

Consumers are attracted by great products but retained by great service. Zac Kennedy breaks down how to mentally “click” between being a ruthless product marketer and an empathetic service provider. Continue reading

I spent a decade building a real estate media company. Now I’m building its replacement

The model Ori Harel spent 10 years building is going away. Now he’s building a next-generation, AI-driven content creation platform. Here’s why you should pivot in your business, too. Continue reading