Tag Archives: marketing

Death by comparison: How to protect your joy on social media

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Instead of letting toxic social media comparisons steal your joy, broker Pam Blair writes, embrace what makes you different. Continue reading →

Trending: Duo’s demise, dislikes and the cost of comparison

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Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental health and engagement. Continue reading →

Zumper’s Reelz automates short-form social media marketing

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Short-form video is perhaps social media’s most powerful message driver, and now Zumper is making it easy for residential property managers and leasing agents to leverage it. Continue reading →

Stop the presses! NAR ceases printing its flagship magazine

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As it seeks to slash costs to pay a $418 million lawsuit settlement, the National Association of Realtors announced on Tuesday it would stop printing “Realtor” magazine and move to a digital-only format. Continue reading →

RealReports launches listing lead capture capability

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RealReports’ core competency is in producing extensive, data-rich property and community reports for use in a variety of real estate business applications, from listing presentations to investment strategies. Continue reading →

Trending: Super Bowl ad wins, fails and media literacy lessons

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From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever. Continue reading →

5 bold ways to breathe new life into a luxury listing

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Luxury listings need more than good photos and online listings to sell, Coldwell Banker Warburg’s Kevelyn Guzman writes. They need an approach that combines strategy and creativity. Continue reading →

Want to fall in love with real estate all over again? Here’s how

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Fall head over heels for real estate conferences. Team leaders Christian and Ashley Harris share how they discovered opportunity, relationships — and love — at live events. Continue reading →

How to grow your team and take the No. 1 spot in the market

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Get both your business plan and your team culture right if you want to make waves in the markets you’re serving, The Agency’s Juliet Clapp writes. Continue reading →

Goal! C21 kicks off partnership with Major League Soccer

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Century 21 and Major League Soccer announced the partnership on Tuesday. MLS fans will see Century 21 ads and commercials at key league events, leading up to the 2026 FIFA World Cup. Continue reading →