Tag Archives: marketing

Beyond business cards: How to master genuine networking

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Organization and authenticity are key to effective networking. Broker and coach Zak Shellhammer offers tips for making connections count. Continue reading →

16 incentives that may help sellers move their homes this fall

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If you have listings left over from the slow spring and summer selling season, today’s lower interest rates may offer a boost. Carl Medford shares strategies to help get those homes sold as autumn arrives. Continue reading →

Boost your local SEO with unique, community-specific content

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Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes. Continue reading →

Revive releases Marketing Center product for pre-renovation pitches

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The “Marketing Center” is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales. Continue reading →

How to create marketing that makes the phone ring

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Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading →

Christine Jacobson, formerly of NextHome, heads to Realtor.com

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Christine Jacobson has joined Realtor.com as senior vice president of B2B marketing. In her new role, Jacobson will expand the portal’s B2B offerings in a bid to help agents grow their business. Continue reading →

How can I really be sure sellers will pay the buyer’s agent (me)?

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The new commission rules are confusing. Compliance expert Summer Goralik unpacks whether it’s possible to confirm if a seller is willing to compensate buyer’s agents. Continue reading →

Need a productivity reset? Try these time management tactics

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This September, generate a supernova of change, and prepare to thrive well before 2025 arrives using these time management strategies from trainer Rachael Hite. Continue reading →

8 tips for optimizing opportunity at your next open house

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In the new normal, open houses have once again become one of the most valuable lead sources available, team leader Carl Medford writes. Here’s how to run one the right way and make the most of the opportunity it presents. Continue reading →

Sotheby’s International Realty launches ‘1 of 1’ brand ad campaign

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The campaign positions each luxury home sold under the Sotheby’s International Realty banner as one-of-a-kind and the agents who represent those properties as “curators of the unique,” the firm told Inman. Continue reading →