Is it possible to market a seller wanting to offer a concession?

With all the commission confusion as we near the Aug. 17 implementation deadline, compliance expert Summer Goralik is here to answer your burning questions, starting with concessions. Continue reading

It’s still a listings game! 5 effective ways to generate listings now

Post-NAR settlement, it’s never been more critical to generate listings, Jimmy Burgess says. That’s why he sat down with Curaytor’s Jimmy Mackin to highlight these winning strategies. Continue reading

Zillow Gone Wild gets hit with $300K copyright infringement suit

A Washington listing photographer said Zillow Gone Wild used her photo without permission in February 2022. After attempting to negotiate a payment of roughly $30,000, she’s now suing for a maximum judgment of $300,000. Continue reading

Nick Mallory talks building your brand and keeping it S.I.M.P.L.E.

Nick Mallory, brand director with Boneyard Beer and VP of Ackley Brands, told real estate pros at Inman Connect Las Vegas on Tuesday that the need to stand out isn’t exclusive to beer brewers. Continue reading

Oh, what a feeling: 4 experts share how to create a brand that lasts

At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O’Brien and Elias Astuto said a strong set of values, authenticity and substance are key to creating an unforgettable brand. Continue reading

7 musts for buyer presentations ahead of the commission deadline

Marketing expert Marci James shares strategies designed to help you showcase your value, negotiate commissions with confidence and build a thriving buyer’s agent business in 2024. Continue reading

Big brand marketing platform SOCi is the latest to join MoxiCloud

Real estate software company MoxiWorks has been building its 150-plus member MoxiCloud network for years to help users solve challenges its products may not address. The latest to be selected is SOCi, a powerful online marketing solution. Continue reading

Demystifying KPIs and essential marketing metrics

Embracing data-driven strategies is no longer optional — it’s essential, new Inman contributor Tara Meier writes. Make it your mission to understand how these insights can guide your decisions and ongoing processes. Continue reading

3 must-have skills for building rapport with real estate clients

By building rapport, The Agency’s John Antretter writes, agents can not only secure immediate business but also build a network of loyal clients who will return and refer others for years to come. Continue reading