Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing. Continue reading
AI isn’t about replacing people, Kate Hulbert writes. It’s about reducing friction, improving consistency and allowing your team to spend time on high-value work. Continue reading
Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from “Who are you?” to “How can you help me?” Continue reading
At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table. Continue reading
If you want 2026 to be your best year ever, you will need to generate and convert more leads than you’ve done in the past. Jimmy Burgess shows you how. Continue reading
As feeds get noisier and platforms more unpredictable, the brands that stand out are taking risks. From Liquid Death and E.L.F.’s culture-first approach to shifts in discovery, AI and visual storytelling, the real advantage is clarity — not scale — and… Continue reading
Learn what it takes to create a smart and effective digital footprint with help from these real estate industry heavyweights. Continue reading
Contributor Nikki Beauchamp writes that the way agents lead through market ups and downs sets the tone for meaningful professional relationships. Continue reading
Is your social media more cringe than crispy? Contributor Kate Hulbert holds the mirror up to agents who chase trends and find themselves with fewer friends Continue reading
After years of hype and pilot programs, 2025 may have marked a tipping point for artificial intelligence in real estate marketing — but it depends on who you ask. Continue reading