Tag Archives: new agent

It’s time to reimagine off-market listings: Cara Ameer

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A middle ground that provides choices for sellers and options for agents might be just what the industry needs to create movement in the market, broker Cara Ameer writes. Continue reading →

The least effective way to brand your real estate business

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In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading →

What’s your best marketing tip for 2025? Pulse

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You have to wear so many hats as a real estate professional, including that of marketing expert. What’s your No. 1 marketing strategy that’s working now? Continue reading →

The transparency double standard: Ketchmark’s push to repeal CCP

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Real estate professionals should be making decisions based on what benefits consumers, not out of fear of who might be deposed next, compliance expert Summer Goralik writes. Continue reading →

Take the Inman Intel Index survey for March

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Each month, hundreds of real estate agents, brokers, executives and investors report on what they’re seeing in their corner of the industry. Add your insights. Take the survey. Continue reading →

The psychology of real estate: Understand what motivates buyers

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Understanding buyer psychology is about more than closing business transactions, Darryl Davis writes. It’s about building genuine connections and guiding clients to decisions that align with their goals. Continue reading →

7 tips for building a rock-solid reputation as a real estate pro

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Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it. Continue reading →

Billion-dollar mergers, upheaval and a real estate reckoning

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Billion-dollar deals aren’t just making headlines; they’re reshaping the industry, consultant Chris Pollinger writes. The subsequent impact will be felt by every agent, brokerage and homebuyer in the game. Continue reading →

The Law of 3: A powerful marketing and branding tool for real estate

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Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective. Continue reading →

The industry’s biggest names are weighing in on CCP: The Download

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Leaders across the real estate landscape are sharing their perspectives on the CCP — and what its possible end would mean for consumers and the housing market. Continue reading →