Tag Archives: personal brand

How to protect your business during a brokerage merger

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Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired.  Continue reading →

What top real estate agents do that struggling agents don’t

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The daily habits of top agents allow them to separate themselves from the competition, so they can thrive in any market, Real’s Jimmy Burgess writes. Continue reading →

The least effective way to brand your real estate business

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In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading →

The agent as a brand: How to empower your individual identity

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Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition. Continue reading →

‘Decide what is authentic,’ then build a brand, experts say

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While some stumble into their brand organically, panelists at Inman Connect New York Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency. Continue reading →

8 essentials to give your brand the ultimate curb appeal

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Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market. Continue reading →

10 essential brand-building tips for first-year real estate agents

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When it comes to your personal brand, coach Darryl Davis writes, it’s a case of say what you mean, and mean what you say about service. Continue reading →

7 ways to create top-of-mind name recognition with no budget

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Coach Darryl Davis’ advice for spring? Get creative with your ideas, get courageous with your prospecting and be consistent in your approach to building and branding. Continue reading →

Show ’em your value: 7 P’s of real estate agent marketing

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Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind. Continue reading →