As Zillow, Homes.com and Rocket bet on predictive AI, algorithmic targeting and massive ad spends to build customers for life, Bernice Ross writes, these giants cannot be there personally for the important milestones in your clients’ lives. Continue reading
Learn how New York City agent Jennifer Roberts navigates the ups, downs and indecisions of real estate clients while keeping her cool. Continue reading
Tune in to Inman Access to learn more about managing your toughest conversations with clients and colleagues. Continue reading
You have to wear so many hats as a real estate professional, including that of marketing expert. What’s your No. 1 marketing strategy that’s working now? Continue reading
Pretty houses? Grateful clients? The art of the deal? Tell us what you love most about real estate and about being an agent. Continue reading
Supporters of Kamala Harris and Donald Trump take unique approaches to transacting real estate in today’s market, a new Inman-Dig Insights consumer survey of 3,000 working U.S. adults reveals. Continue reading
The sequel to the 2015 “DANGER Report” details 20 opportunities in a changing industry. In the first of a 2-part series, Carl Medford applies its findings to agents, teams and brokerages. Continue reading
With the 2024 presidential race among the tightest in memory, hundreds of agents and brokers told Inman the real estate industry is encountering prickly situations amid a contentious election. Continue reading
With time and consistent effort, coach Ricky Carruth writes, you’ll watch your real estate career transform from a daily grind into a glorious success. Continue reading
The latest Inman-Dig Insights consumer survey of 3,000 working U.S. adults reveals how Trump and Harris supporters take unique approaches to buying and selling real estate on today’s market. Continue reading