Afraid to call FSBOs? The truth about the Do-Not-Call list

The Do-Not-Call list isn’t the barrier many agents assume. Coach Darryl Davis breaks down the law — and why avoiding these calls hurts both you and the seller. Continue reading

Farming isn’t dead. Here are 5 strategies that work in 2026

Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from “Who are you?” to “How can you help me?” Continue reading

Oops! I left out the most important lead-gen lesson. Let me fix that

As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you’re talking to. Continue reading

Choose a side! How selective outrage can increase your leads

Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and against. Continue reading

10 reasons agents suffer from call anxiety (and how to cure it)

The ability to make lead-gen phone calls allows real estate agents to pad their bottom line by avoiding the expense of paid leads, Carl Medford writes. Continue reading