Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading
With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell. Continue reading
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. Continue reading
AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading
While on stage at Inman Connect New York this month, Reffkin argued that agents shouldn’t have to pay money to the National Association of Realtors. Continue reading
In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage. Continue reading
From a record-setting halftime show to feeds users can now fine-tune themselves, social platforms are shifting toward participation, personalization and hyperlocal relevance — raising the bar for how professionals show up and engage.
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Think of every interaction with a client and prospective client as your 30-second commercial, Century 21’s Tori Keichinger writes. How will you break through? Continue reading
The model Ori Harel spent 10 years building is going away. Now he’s building a next-generation, AI-driven content creation platform. Here’s why you should pivot in your business, too. Continue reading
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now. Continue reading