At Inman, we believe in you, the real estate professional

Real estate embodies the American dream, and as a profession is filled with people fighting for their communities and their clients. Continue reading

This real estate exec says artificial intelligence is ‘lying’ to consumers. Here’s his solution

ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why “radical honesty” is more important than ever as AI influences the home shopping experience. Continue reading

Lesson Learned: Luxury isn’t price, it’s experience

The Agency Camano Island’s Bob Wold and Ellen Bohn blend decades of experience with a community-first mindset, creating client experiences that go beyond price points. Continue reading

Florida agent and firefighter husband arrested on charges of child porn and bestiality

Agent Harliegh Hoffman and her husband, Jordan Hoffman, were arrested earlier this month after the Lake City Police Department received a cyber tip from the National Center for Missing and Exploited Children. Continue reading

Broker Spotlight: Matt Borland, Corcoran Icon Properties

Find out how this Northern California brokerage executive is bringing “measured, intentional growth” across his region, while preserving company culture and values. Continue reading

New listings grew 276% last week — but it’s not enough

Annual new listing growth jumped from 1.7 to 6.4 percent in one week. However, Realtor.com said the listing jump hasn’t translated to more home sales, as homebuyers struggle with affordability. Continue reading

After 40 years in business, this Utah real estate broker gets a client a week through TikTok

“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing a large following on social media. Continue reading

Realtor vs. real estate agent: Why the difference matters

For consumers navigating a home sale and professionals building a career, Long Island Board of Realtors CEO Doreen Spagnuolo writes, it’s essential to understand who’s representing your interests. Continue reading

Why my new URL will end in .realtor or .realestate

As Troy Palmquist refreshes his consumer-facing real estate brand online, he takes you along on the journey, including the nuts and bolts decisions related to content marketing. Continue reading

The super dads of real estate: A Father’s Day tribute

As we celebrate Father’s Day, Ashley Harris recognizes her father, her husband and the dads who lead with presence — in every form that takes. Continue reading