Stakes are incalculable for NAR as bombshell commission trial looms

Next week’s long-anticipated Sitzer/Burnett commission trial is only the most immediate threat to real estate’s most powerful trade organization as it navigates a series of existential challenges. Continue reading

AI can supercharge agents’ brands. 3 marketing experts share pro tips

Marketing dynamos from Anywhere, The Agency and Collabra Technology shared how companies can wield artificial intelligence and market data to help agents stand out in a competitive market. Continue reading

The commission suits are headed to court. What happens after that?

At Inman CEO Connect, Russ Cofano, James Dwiggins and Greg Robertson debated the changes that agents and brokers may see as a result of homeseller lawsuits and government interference. Continue reading

Will the second quarter of 2023 match real estate’s Q1 meltdown?

Major real estate companies began reporting Q2 earnings this week against a backdrop of high rates, low inventory and a sluggish economy. Analysts shared what they’re watching with Intel. Continue reading

The portal wars: Can any challenger seize the throne from Zillow?

Zillow has the most traffic, according to an analysis by Intel, but at least one rival is growing rapidly in what one observer compared to a Game of Thrones-style gauntlet run. Continue reading

Meet the boomerang agents returning to their old brokerages

As the battle for agent count stalls amid a slow market, firms such as Compass are seeing former agents, lured away by promises of better tech and more opportunities, come back into the fold. Continue reading

As iBuyers struggle, agents rethink relationships with cash-offer kings

IBuyers like Opendoor and Offerpad once appeared poised to be an essential player in the nation’s biggest housing markets. Now, real estate agents say their role has diminished dramatically. Continue reading

Collabra launches ‘Credit Karma for real estate’ social media tool

“SphereBuilder” is designed to help real estate professionals figure out if their social media marketing is effective. The first tool will roll out in Denver, Colorado, and Huntsville, Alabama, the company said. Continue reading

Compass went public 2 years ago. Can it recover from its stock slump?

Compass went public in April 2021, and ever since then the New York-based brokerage has weathered a market downturn and seen investors’ appetite for shares fall significantly. Continue reading

What happens when the battle for agent count runs out of steam?

Newer upstarts and legacy companies have spent recent years competing intensely for top agents. But recent data suggests the years of fast growth may be ending Continue reading