How the 50-year mortgage could kill agent profitability

When equity grows more slowly, so does the seller pipeline, broker Josh Ries writes. For agents, that means more lead gen and longer timelines between transactions. Continue reading

3 essential AI prompts to make real estate writing easier than ever

Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy. Continue reading

Falling home prices leave nearly 1 million Americans ‘underwater’

While negative equity rates remain low in most places, markets showing signs of concern include the Gulf Coast of Florida and Austin, Texas, ICE Mortgage Technology reports. Continue reading

ALTA takes aim at seller impersonation fraud: What to know

As seller impersonation scams surge, the American Land Title Association is launching new protections, writes new contributor and current ALTA president Richard H. Welshons. Continue reading

Should real estate agents have tattoos? The pros weigh in

Austin Victoria of “Selling the OC” talks about balancing personal expression and professionalism in an industry that is rapidly evolving. Continue reading

Veterans have been ‘priced out,’ left behind by the housing market

The share of home listings that veterans can afford has dropped from roughly 57 percent in 2015 to 21.8 percent in 2025, as rising costs and slowing wage growth put more of the market out of reach. Continue reading

Why affordability hits different in a military market

The lack of affordable housing means actively looking for ways to educate and counsel newly stationed military clients on their best options, broker Amy Hummer writes. Continue reading

7 lessons the Marines taught this CEO about running a brokerage

Sandilyn Burnett’s years in the service shaped how she runs her company today: with structure, accountability and an unwavering sense of duty, Josh Ries writes. Continue reading

NAR’s Kevin Sears: We need to ‘show everybody that we as Realtors are pro-consumer’

At the end of his historic two-year term as president of the National Association of Realtors, Kevin Sears reflects on his legacy, the DOJ, 50-year mortgages and more. Continue reading

Recruiting playbook: How to win agents (and keep them)

ERA President Alex Vidal welcomes recruiting season with tips for finding and keeping your strongest real estate team members. Continue reading