Stop losing deals: Ask ‘why?’ to find buyers who won’t back out

Asking the right questions that start with “why” can reveal your buyers’ true motivations and keep contracts from falling apart, writes broker Annette DeCicco. Continue reading

Trump’s 50-year mortgage is ‘a big nothingburger’ for homebuyers

The Trump administration says it’s also looking at assumable mortgages and “ways to give relief” on 5- and 10-year mortgages, after mortgage and financial planning experts pan 50-year mortgages as a bad deal for homebuyers. Continue reading

Falling for 1st impressions: 9 ways to rake in curb appeal this fall

First impressions make all the difference when it’s time to attract buyers. Darryl Davis shares strategies to make your listing pop this autumn. Continue reading

Real estate has become lawsuit-happy, and it’s killing our credibility

Real estate leaders can either keep fighting for control or start working to lift each other, and the industry, higher, Josh Ries writes. Continue reading

Finish 2025 strong by checking these 10 to-dos off your list

Lori Muller provides 10 steps you can take right now to close out Q4 with momentum and enter 2026 prepared, positioned and powerful. Continue reading

What Tom Ferry’s latest poll reveals about the future-focused agent

Troy Palmquist looks at Tom Ferry’s recent Instagram survey of his followers’ 2026 predictions and what they might mean for your business. Continue reading

Yes, the current market is brutal, but ‘boomsday’ is on the way

Boomsday isn’t a fantasy, Oliver Graf writes. It’s what happens when years of pent-up demand hit a turning point. And that point is coming soon. Continue reading

5 magic phrases that help real estate agents close more deals

These five simple phrases from Jimmy Burgess have helped countless agents win more listings, close more buyers and lead to more cooperative transactions with other agents. Continue reading

How to audit your brand like a marketing pro

Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading

What Starbucks, TikTok and Taco Bell can teach us about marketing

From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention. Continue reading