Tag Archives: Theme Months

How to create a purpose-built brand for luxury real estate

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While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading →

The savvy agent’s guide to working with athletes and celebrities

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In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership.
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3 ways to protect the identity of a high-profile luxury homebuyer

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Working with high-profile clients isn’t just about finding the perfect home, broker Kamran Zand writes. It’s about protecting their lifestyle, reputation and security. Continue reading →

What real estate brokerages can learn from luxury hotel brands

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Real estate companies have the opportunity to craft a distinctive client experience aligned with their brand, values, vision and mission, The Agency’s Rainy Hake Austin writes. Continue reading →

9 power plays to win the world’s wealthiest real estate clients

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If you want to attract seriously wealthy clients, luxury expert Chris Pollinger writes, you need to stop playing checkers and start playing chess. Continue reading →

Real estate’s secret weapon is radical personalization: Umansky

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Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency’s Mauricio Umansky writes. Continue reading →

Why indie brokerages still matter

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Dezireh Eyn, CEO of Platinum Properties in New York City, writes that independent brokerages understand their people, their markets and the relationships that make real estate run. Continue reading →

Whether it’s a penthouse or a purse, visibility matters: Exclusive

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Coldwell Banker Realty President and CEO Kamini Lane writes that private property listing claims ignore the basic logic of supply and demand. Continue reading →

Teams Spotlight: Ricardo Rodriguez and Associates

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Learn why this powerhouse New England team lead and his agents don’t just sell homes; they shape experiences. Continue reading →

7 steps to reset and rebuild when your team loses a rainmaker

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If you’ve designed a business that relies on just one person (even if it’s you), luxury expert Chris Pollinger writes, you need to know what to do if that person is no longer producing at the same level. Continue reading →