Agents storm TikTok with flood of complaints after NAR settlement

Since Friday, real estate agents have been arguing on the video sharing platform that the recent commission suit settlement is likely to hurt both homebuyers and the agents who represent them. Continue reading

Protect yourself from a TikTok ban: Diversify your social media

Diversifying your social media is essential amid TikTok’s uncertain future. Jessi Healey explains how to expand and safeguard your online presence. Continue reading

Location, location, location? Price eclipses previous buyer priority

Fifty-six percent of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, compared to 50 percent who said location was most important, casting doubt on the seasoned advice that location is ev… Continue reading

Collabra and Bright MLS team to give agents ad tech

Bright MLS subscribers will now get free access to Collabra’s AdBuilder and SphereIndex tools, which can be used within Bright’s platform. Continue reading

27-year Burger King employee buys 1st home after TikTok fame

Kevin Ford achieved viral status for never missing a day of work during 27 years and was able to purchase his first home through a subsequent fundraising campaign. Continue reading

Glennda Baker is recognized by her stars anywhere. That’s the point

Brokerages need agents and their personal brands, more than agents need the backing of brokerage brands Baker argued at Inman Connect on Thursday. “My name is Glennda Baker, and I am a brand.” Continue reading

Leverage AI for your social strategy in 2024 — but maintain authenticity

The AI revolution is officially upon us. There’s a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect on Tuesday. Continue reading

How a controversial TikTok spurred investor pushback: The Download

When a TikToker claimed that an entire neighborhood was up for sale, the portfolio listing sparked a debate over displacement and institutional investment. Continue reading

An ‘entire neighborhood’ for sale? Let’s unpack that viral TikTok video

A 35-home listing on Zillow has prompted debate over displacement and institutional investment — and pushback over a TikToker’s claim that an ‘entire neighborhood’ was about to hit the market. Continue reading

Trophy properties are all the rage right now, Jonathan Spears says

Ahead of his appearance at Inman Luxury Connect, the Spears Group founder told Inman demand for trophy properties or highly unique listings is at an all-time high throughout North Florida. Continue reading