Barbara Corcoran under fire for ‘I love firing people on Friday’ remark

The “Shark Tank” star has received criticism for her seemingly gleeful remarks about terminating employees at the end of the week while making an appearance on “The Diary of a CEO” podcast. Continue reading

Bots can create almost any image. Here’s what agents should know

Artificial intelligence tools such as DALL-E 2 and Midjourney are revolutionizing visual content. They also present agents with unprecedented opportunities. Continue reading

TikTok’s latest feature will help you reach even more potential clients

TikTok’s newest feature allows users to refresh their “For You Page” setting based on their most recent interactions. This ability will allow users to have even more control over what they see and help quality content be seen by more people. Continue reading

Collabra launches ‘Credit Karma for real estate’ social media tool

“SphereBuilder” is designed to help real estate professionals figure out if their social media marketing is effective. The first tool will roll out in Denver, Colorado, and Huntsville, Alabama, the company said. Continue reading

That’s such a turnoff! 7 major marketing mistakes agents make

Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading

I don’t dance: 5 TikTok marketing ideas for agents with 2 left feet

Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted personalities who want to make content that feels more authentic to … Continue reading

23 TikTokers you should be following in 2023

Whether you’re looking for inspiration to get out there and conquer your day or looking to improve your real estate content on TikTok, here are some of the best real estate-related follows on the platform. Continue reading

Landlord’s $200 ‘aggressive breed’ fee for pet fish shocks internet

TikTok user Nicole Rose posted a video of herself staring in stunned silence at the Kansas City apartment’s pet policy, which requires a $200 one-time fee for pets, along with a $15 monthly fee. Continue reading

Real estate agents of TikTok say a big market shift is afoot

All across the country, real estate agents are posting positive signs of change from the trenches and revealing they’re suddenly dealing with packed open houses and intensifying bidding wars. Continue reading

TikToker Giselle Ugarte launches the ‘rise of the real estate influencer’

The Talent Brokerage’s virtual support programs and coaching will help members learn how to move away from offering canned, unoriginal marketing content. Continue reading