Why your brand needs a ‘vibe’ (not red and green) this holiday season

Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season s… Continue reading

Luxury Presence deploys first ‘fully autonomous AI marketing team’

Luxury Presence has rolled out a series of AI agents for marketing, using them to help agents and brokerage marketing teams do more outreach, lead nurture and display advertising in less time. Continue reading

Trending: Ownership shifts, joyful strategy and smarter reach

From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Continue reading

Piñata CEO: Tech can make life better for renters and managers

Lily Liu’s company offers rewards and credit reporting for renters. And she said that while there is anxiety in the market, technology has the potential to make things better. Continue reading

‘Rocky Mountain High’: 10 top ranch and mountain deals of 2022 (so far)

Aspen, Colorado, a winter playground for the rich and famous, produced four out of the 10 biggest mountain and ranch transactions since October, according to a new analysis by Inman. Continue reading

Redfin CEO, Zillow pour cold water on TikToker’s iBuyer theory

A recent viral video suggested iBuyers could jack up the prices of homes. But one expert called the theory “fairly conspiratorial,” and iBuyers themselves said they still have a tiny share of the market. Continue reading

Related Companies latest real estate company to require vaccinations

The New York City-based firm’s 4,000 employees will have until August 31 to get their first coronavirus vaccination shot or be fired. Continue reading

The biggest, boldest and most unusual listings of 2019

To celebrate the year and start off a new decade, we’ve put together a list of some of the most over-the-top listings of 2019. Continue reading