Top 25 things real estate agents REALLY want for Christmas 2025

From lumps of coal to listing wars, Carl Medford lists the things everyone in the real estate world is looking for on Christmas morning. Continue reading

Don’t sleep on Google: 7 steps to get more 2026 recommendations

Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading

5 things to do today to give yourself a fighting chance on ChatGPT

Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business. Continue reading

Hit the AI ‘easy button’: A practical playbook for agents

AI for real estate agents doesn’t have to be complicated. Jimmy Burgess shares strategies to simplify and speed up adoption. Continue reading

How to become the agent AI recommends in your market

Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes. Continue reading

Warm lead? Here’s how to change up your listing consultation

When someone already knows, likes and trusts you, your listing appointment is different from what you’d do with a cold lead. Carl Medford shares strategies for closing the deal. Continue reading

How AI is transforming the role of real estate reviews

While competitors focus on traditional SEO tactics, marketing expert Molly McKinley writes, forward-thinking professionals can build the review foundation that will drive AI recommendations for years to come. Continue reading

Inman Review: Birdeye is a smart take on experience marketing for agents

Birdeye’s experience marketing solution uses testimonials, reviews and all the online profiles of your company as an evergreen form of brand awareness and lead capture. Continue reading

Putting the leads in leadership

The real estate industry may not be perfect, but a recent Inman Agent Appreciation survey shows that, overall, agents tend to be happy with leadership at their companies. Continue reading