Zillow’s ‘Preview’ isn’t solving fragmentation. It may be multiplying it

If every major platform builds its own version of a pre-market channel, the industry won’t become more open, Sean Frank writes. It will become more segmented. Continue reading

HomeServices CEO says Zillow pre-marketing deal should be a ‘pulse check’ for industry

HomeServices is among the brokerages participating in Zillow Preview, a program that allows agents to pre-market listings before they are added to the MLS. Continue reading

Zillow Preview will exist in tandem with Listing Access Standards

Errol Samuelson says announcement of a pre-marketing phase on the platform doesn’t replace policy on publicly marketed private listings. Continue reading

Zillow, Keller Williams and others team up to ‘pre‑market’ listings

Zillow Preview allows agents to display their coming-soon listings on Zillow and Trulia. Keller Williams, REMAX, HomeServices of America, United Real Estate and Side are the first brokerages to try the new offering. Continue reading