Don’t wait, create! Help find hidden inventory for your buyers

Many agents are struggling with finding listings for their buyers. Team leader Tom Toole offers scripts and strategies to find additional inventory in any market. Continue reading

The secret to generating more ‘offer-ready’ buyers

Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers “offer ready.” Continue reading

Rental lead engagement features drive value, potential of Zuma: Tech Review

Zuma also works in unison with many of the apartment industry’s lead generation platforms, such as Apartment List, Zillow and Apartments.com. Continue reading

Engage more leads with top-of-funnel Aiva: Tech Review

Aiva is a web and mobile app that works alongside real estate CRMs to better qualify and automate lead response. We all know way too much time is spent trying to qualify ghosts. Thankfully, that is why this category of software exists, and more agents … Continue reading

Inman Review: Real Happy is here to market your listings

Developed by a mobile app engineer after a bad homebuying experience, Real Happy is another good entry for listing agents wanting a new and productive way to market and coordinate showings. Continue reading

Inman Review: Birdeye is a smart take on experience marketing for agents

Birdeye’s experience marketing solution uses testimonials, reviews and all the online profiles of your company as an evergreen form of brand awareness and lead capture. Continue reading

Inman Review: Can Roof take your lead capture to new heights?

Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building. Continue reading

Inman Review: VoxDirect makes text marketing simple

A “MailChimp” for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture. Continue reading

Chime taps Revaluate to empower lead quality with ‘likely to move’ scores

Sales and marketing technology company Chime partners with Revaluate to empower online leads of higher qualification standards. Continue reading

10 ways your website is failing you — and how to fix them

If your website is done right, it can be a lead-generating machine. If it’s done wrong, it can end up in the “Google graveyard” bringing in no traffic or benefit to you. Here’s how to fix 10 common mistakes. Continue reading